Marketing Operations and Analytics Intern
About the Role
We are seeking a Marketing Operations and Analytics Intern who is eager and excited to gain first-hand experience in all aspects of Marketing Operations. Collaborating closely with regional marketing teams, the ideal candidate for this role can work independently and collaborate cross-functionally to help design, create and iterate with key stakeholders on tasks and projects. The Marketing Operations and Analytics intern will be able to contribute to optimizing, troubleshooting and supporting our marketing initiatives, focusing on campaign operations, marketing analytics and operational support.
Key Responsibilities
Campaign Operations
- Own and manage day-to-day marketing campaign operations on marketing automation platform.
- Enforce proper campaign processes across our marketing automation platform and CRM to drive an efficient marketing operations engine.
- Maintain our campaign data to ensure accurate reporting for our stakeholders to maximize the effectiveness of campaigns.
Marketing Analytics
- Track and analyse performance metrics to provide actionable insights for marketing strategy adjustments.
- Measure the effectiveness of marketing campaigns and automation programs, offering data-driven recommendations for funnel optimization and process improvement.
- Develop and maintain dashboards to enable real-time access to marketing insights, ensuring accuracy and relevance.
- Provide ad hoc reporting and analysis to support the marketing team, ensuring the insights are actionable and tailored to the audience.
Qualifications:
Pursuing a Bachelor’s degree in Marketing, Data Analytics, Data Science, or a related field;
Proven experience in data analytics, preferably within marketing (projects or internship);
Excellent communication and collaboration skills to work effectively with cross-functional teams;
Proven self-starter with a passion for optimizing and innovating Marketing Operations processes;
Ability to grow, learn, and collaborate in a fast-paced, global environment